A Busy Time of Year in the Studio

Given that the lead time for portraits to arrive is around 4 weeks, November is always going to be a busy time of year. Add to that, the fact that a lot of portrait experience vouchers sold in stores expire in December, a larger number of family bookings can be expected around now.
My diary for 2012 has been fully booked for a couple of weeks, and I am now taking bookings for January and February. On the other hand, there are still a number of cancellations due to sickness, especially for the sessions for babies.
This last weekend was a particularly good one in the studio. I set a target for sales during each weekend, based on my business plan, and I had achieved that target after my first three appointments on Saturday. After that it started to go a bit pear shaped: my next appointment had cancelled because the baby was sick and the one after that decided not to turn up.
On to Sunday, and I had four sessions booked. The first one made a £10 deposit on a £50 order, the second one wanted to go away and think about the order, the 3rd cancelled, and the fourth was late, but, I was glad to keep the studio open for them as they placed an order of over a thousand pounds! This just goes to show that people do have money to spend, and that I can take sale able photos.
So all in all a mixed bag, but good overall results, and time to celebrate with some Prosecco!


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